Nike launched the Nike + revolutionary movement experience

Nike will be launched in China on June 29 Nike + Basketball and Nike + Training two kinds of revolutionary sports experience, combining the shoes will be equipped with digital technology and interactive mobile applications, create a new sports experience. The first generation of NIKE + running application launched in 2006, with the beginning of 2012 the Nike + Fuelband listed (a way to track the day-to-day exercise of the wrist-mounted device), NIKE + community expanded rapidly, has now become a 700 million users e-community.

Nike + Basketball user's motion analysis, measured a variety of data and information to enable them to gain incentives. Nike + Basketball able to measure the athletes jump height in every game against the strength and speed of response. Nike + Training continuous training every day becomes more fun, it gives a whole new experience perfectly into the game and high intensity training is a 24-hour training partner.

Both experience the use of the Nike + Pressure Force chip. This chip installed in each shoe, you can record the user's motion data, and then sent to the user's mobile device through wireless data transmission, demonstrating the data can not be learned in the previous training or competition.

 NIKE + so that we are able to entity sports world and the virtual community element standards, and thus provide better sports experience for each athlete. "Activities in New York in February of this year, Nike president and CEO Mark Parker release this brand new NIKE + Technology, said, "This has gone far beyond the significance of a pair of shoes, which represents Nike from providing products, converted to provide products and experience level."

 Nike + Basketball by tracking my game "(Track My Game) mode, measuring athletes height of the jump in the field, the speed of movement and combat strength. NIKE + basketball shoes can track every action in the game, and feedback to the user, and told where they can be improved. When one of your goals, Nike basketball athletes and coaches will be issued to be encouraged. "Display" mode to allow athletes athletic performance combined with motion data recorded into a movie, and then share video content through social networks with friends.

 "I want to Nike + Basketball will change the entire rules of the game." LeBron said, "each player training methods will bring great impact and change."

 "When you got older, you start playing basketball, you fall in love with the game, and your friend is your competitors." LeBron said, "The young players will therefore excited to track data, in order to show off their achievements or video to show their best performance. they will be more eager to return to court in order to improve the data. "

 Nike + Training the results of the training can be better in the game reflected. Learn from the world's top athletes such as Rafael Nadal (Rafa Nadal), Manny Pacquiao (Manny Pacquiao, and), Alison Felix (Allyson Felix), Hope Solo (Hope Solo ) understanding and insight, Nike + Training for every ordinary experience to bring top-level training.

 Nike + Training offers a series of short and compact training program, help trainers become healthier, faster, stronger. The conduct of a training program are displayed on screen, the formation of the trainer's supervision and incentive. By Nike + Training mobile applications, each training or challenge data and feedback can be passed on the phone to the trainer. Every trainer would like to complete the training intensity, training programs have the flexibility to develop application software to help them share in the digital network community every day training and challenge results.