Nike is how to embrace the Internet and data

Local sports brand are still bruised and battered stock, Nike has to embrace the Internet has brought the industry to change.
In December last year, Nike incubator TechStars co-launched the Nike + Accelerator project, to encourage entrepreneurial team to develop more innovative applications using the Nike + platform. Today, the 10 candidate finally emerged. They are the Nike headquarters in Portland entrepreneurial guidance for a period of 3 months.
Let's take a look at the Nike phase what is the 10 projects.
Fitness classes booking site GoRecess
GoRecess a docking fitness classes and sports enthusiasts online booking platform, users can easily pre-course according to their location and the desired movement, greatly simplifying the process of the past.


Event organization and management platform RecBob
Cumbersome held a match each experienced organizers are fully understood, RecBob is born in order to solve this trouble on the site to create a game project, it will automatically notify your friends via the client and adjustment of personnel but also for a variety of unexpected situations. With RecBob, you can even in their own communities or even use it within the city organization session of small-scale "World Cup".
Game Studios Chroma
Chroma is an independent game studio, which is a flagship virtual reality technology companies. This company was in full swing the mobile end development a named JumpBots, game, game-specific content is unknown, but its official website, which is a social attribute of the game, the user is able to challenge to a friend.
The electronic tactical board CoachBase
CoachBase a tailored application for the coach. Friends like to watch the NBA will surely be the sidelines coaching tactics in the hands of whiteboard impressive CoachBase iPad into a tactical board, it can record each set of tactics of coach drawn and animated demonstration, and finally can they share his team, which greatly enhance the work efficiency of the coach.
Sports charity website FitCause
FitCause is a charity project, which aims to combine sports and charity. For example, a user can create a goal - to consume 10,000 calories a donation to charity of one thousand U.S. dollars, the promoters can invite friends together to accomplish the goals in order to reduce the economic pressure. The idea is good, however, at this stage, replicate such a model in the country seems not at all feasible.
Advertising platform HighFive
HighFive is an advertising platform connecting businesses and users, you can get some reward when the user's physical activity reaches a certain level, access the user's motion data, it can achieve a relatively accurate advertising. For example, a user can have a weight loss goal of exercise to a certain extent can enjoy a discount of wireless health scale.
Fitness management of enterprise-class platform Sprout at Work
For big companies, sports and fitness team cohesion, excellent means of shaping the corporate culture. Sprout is a healthy community for the internal movement, employees can record on their daily movement and compete with colleagues, the company, the enhancement of the physical quality of the staff also means that there will be a better state surface of the work. Today, McKinsey has become one of its first customers.
The Fitbit pedometer GeaPalz the Children
GeaPalz is the Fitbit pedometer a similar product, but it is tailored for children, its shape is all kinds of cute cartoon image, web and mobile UI side is also in line with the cartoon style of children's aesthetic.
The Fitness Card games FitDeck
FitDeck Card Game is a sports and fitness topics. Traditional fitness programs often feel very boring, because each sports are relatively fixed, exercise will soon be tired, but FitDeck card form of exercise to a random combination of sports, in order to increase Sports interesting.
The Incomparable Things that can not be defined
The Incomparable Things is a very special company, its vision is concerned about the health of children, but so far it has not any molded product launch. This company is interesting because it hopes to cut from the point of view of psychology, sociology, and combined with the technical means to help people overcome the inert hinder movement, which may be the reasons impress Nike.
The popular Fitbit, Jawbone UP and other digital products are quietly changing the traditional sports industry, its content is no longer just shoes and apparel perceived by people, but extends to this new area of ​​the digital product tightly integrated with the Internet . In this new battlefield, the veteran giant Nike has taken a solid first step.
Since the beginning in 2005 with Apple secretly developed the Nike + iPod product portfolio, digital motion (Digital Sport) sector was formally established in 2010, Nike spent five years gradually distinguish clearly the position and direction of development in the Internet age. Today, the Internet and data has a profound impact on the traditional business of this company.
Nike's digital sports platform Nike + has already had more than 10 million registered users, it collects user motion data has become an important reference for Nike product design.
Nike running shoes design director Robert Dolan accepted an exclusive interview with "commercial value" revealed the Nike + collected data show that a large number of users running exercise at night. "When you understand this point, we began to think about running in a dimly lit conditions, what people need? There is no doubt that the visibility and safety in the design of the shoes with a reflective material, design clothes. with a reflective material. "
This is just a microcosm of the Internet and data on the impact of Nike.
For a living in the traditional industry companies to complete the adjustment of business and ideas is not easy. Because the properties of the product is changed, the sneakers of the past is being turned into a consumer electronics products, the Nike "young" digital athletic department must learn to cooperate with the design department as a "seniors".
For example, digital athletic department intends to add more sensors to the shoes, the design department in product design, it is necessary to make the appropriate compromise and adjustment. Standing on the designer's perspective, in a sense, digitization is to design an "invasion", conflicts are inevitable.
"Of course, there is often a conflict." Robert Dolan bluntly, some creative digital sports sector in his opinion is a "bad idea". "But I think this is part of life and work, once the conflict and stress, means that we can fix some things."
For a company in transition, the Sina thinking collision is inevitable, at this time, open and inclusive attitude is particularly important. The transfiguration incubator, but also reflects the positive attitude of this company to embrace change. Nike realized that you want to complete the transition to the need to use the power of the "brain" to break his own limitations in thinking.
Look at the first Nike selected 10 entrepreneurial team of business, you will find some very interesting things. These projects, the fitness game Fitdeck, fitness classes, predetermined platform GoRecess of service the mass consumer, with Nike's target consumer groups are closely linked, but in addition, there are Sprout at work-and GeaPalz for businesses and children's services.
Enterprise-class market potential has been seriously underestimated, many companies are still not aware of the importance of the health of their employees for enterprises operating efficiency, which in the future will be changed for Nike enterprise customers to help Nike to further expand their consumer groups, exercise habits may start in the corporate culture under the influence of exercise; the child consumer group is a crowd Nike did not complete the well covered by Nike can collect children pedometer GeaPalz, small beginning motion data, the value of these data is self-evident.
Although at the moment due to the attenuation of the universal passion for sports, Nike also in the Chinese market faced with the problem of inventory, but cyclical market growth and recession is a normal phenomenon. When the market rebound, Nike now in the digital sowed the seeds will usher in the harvest. Local brands with 20 years closer with international giants distance, the dawn of the era of mobile Internet and data, however, Nike sudden acceleration opponents behind them.