Nike prove safety of the London Olympic Games release new products this season

Every Olympic Games, are Nike show the best time of the high-tech product development. This year, Nike is to design a shirt the 7 Chinese national team to participate in the Olympic Games.


China has about 500 million consumers under the age of 25, per person to buy a pair of Nike shoes, Nike shoes sold 1 billion, such a huge market makes it difficult to refuse, which perhaps explains Nike lower figure for China to make the cause of change.


Generation after generation of young people with different skin Nike products spending spree, in addition to the advertising effect of the stars, the Nike sports products, research and development thrown new concepts, new indicators are so many, Nike has become the representative of the movement of high-tech companies young, high-tech aura so bright, dazzling, willing to pay to become Nike prime minister everywhere.


High-tech aura


Mid-June this year, Nike's hand in seven of the Chinese national team in Beijing Wukesong Indoor Stadium MasterCard Center released a new range of competition clothing, including the Chinese national basketball team, track team, weightlifting team, tennis, beach volleyball, wrestling team and archery team, including seven Chinese army will wear the Nike designer clothes appeared in the Olympics in London in July.


These competitions clothing full of gimmicks. For the Chinese track and field team the Nike Pro TurboSpeed ​​design racing suit is one of the most eye-catching. Nike wearing this clothing will help 100 meters sprinter enhance the 0.23 seconds achievements, because subsection clothing from local golf - Nike can learn a golf ball dimple design aerodynamics inspiration, to help athletes reduce aerodynamic drag, which will become one of the Nike the most to reduce aerodynamic drag sportswear.


Nike this product also played the green card. Nike, The Nike Pro TurboSpeed ​​experienced 12 years of continuous research and development, through more than 1,000 hours of wind tunnel tests, so good performance in racing suit, durable, but raw materials average 82% from polyester fiber recycling, specifically, which is equivalent to 13 recycled plastic (9860,215.00,2.23%) bottle made of.


Nike said technology is not just the Chinese team in the London Olympics, the United States, Russia, Germany and other countries on behalf of the team competition clothing will also use this technology.


Nike's Olympic Games in London this year show the world that another high-tech project is the ultra-light design of sports apparel. Listen to the recommendations of the professional athletes, coupled with the adoption of a new patented technology, production of Nike shoes optimize the transformation, unless absolutely necessary, to minimize the amount of yarn shoes, uppers seamless connection. Shoes all structural components and ancillary parts are assembled to complete a 9-yard Nike running shoes uppers and tongue part of the weight is only 34 grams (1.2 ounces), the entire shoe weighs only 160 grams (5.6 ounces), compared to Nike after the ultra-light running shoes Nike Zoom Streak 3, a decrease of 19% by weight. At the World Athletics Championships in 2011, the marathon champion, runner-up, second runner-up wear Nike Zoom Streak 3 running shoes, Nike London Olympics ultra-light running shoes are lighter than the Nike CEO Mark Parker (Mark Parker) said confidently: "the design and production of footwear products will therefore be a dramatic change.




R & D play the China card


In addition to playing high-tech brand, Nike the Olympic product development also marked the "China card". Nike has always been stressed that the global market supply is the same product, do not cater to consumers in a market opened with stove, but Nike clothing design team for the London Olympic Games and the competition is an exception.


Nike 7 shirt, designed by the Chinese national team into the rich Chinese cultural elements and design concept. Racing suit, "Chinese Kanji characters and English characters of" CHINA "is the new equipment of the Chinese army's most iconic pattern. Draw inspiration from the extensive and profound Chinese traditional culture, Nike designers play in the collision of tradition and innovation, bold, complex strokes of Chinese characters interwoven lines of the United States and Chinese contemporary buildings grand atmosphere combined to create a new character design. "China" in Chinese character, box exaggerated angle of the horizontal lines are changed to make the font more vivid and unique. Chinese five-star red flag of the elements into one, a red star on the word "country" as the crowning touch, shiny.


In the Chinese basketball team uniforms at the neckline, printed with the slogan of "ARISE, MARCH ON" (forward), inspired by the Chinese national anthem, is intended to cheer for the athletes.


Chinese men's basketball player Yi Jianlian, said: "The new uniforms and shoes more light, better ventilation, the design also integrated into the Chinese elements, wearing such equipment makes me feel very proud, and more confidence to play well and I I heard that these race suits are made of plastic bottle recycling, I appreciate the concept of environmental protection. "